When it comes to standing out and getting name recognition, one of the biggest mistakes I see with freelancers and small business owners is that they don’t share stories about themselves. If you’re finding it hard to talk about yourself even though you know that storytelling is a powerful marketing tool, start here.

As a service provider who is selling their time and expertise and skills and knowledge, all really intangible things, how do you decide how much to charge? This one’s for you if you’re asking, “What if I ask for too much and lose the project? What if I ask for too little and leave money on the table?”

If you want your clients to think of you as a trusted adviser, a partner, a member of their team (instead of just another independent contractor they’ll never talk to again) you need to invest in building trust with your clients.

Your website does not have to be this perfect, beautiful thing in order to convert and get you clients. But it does need to answer 3 questions that potential clients are asking when they’re on your website.