Laura Terrell
Executive Life Coach
Laura Terrell is an executive life coach. She helps ambitious professionals overcome workplace challenges so that they can achieve their big, long-term career goals.
She believes that to be successful in the corporate world, you need the confidence to pursue your most audacious goals, and the resilience to move forward after setbacks.
Project Highlights
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5 new clients within 3 weeks
Within 3 weeks of launching her new website, Laura signed 5 new coaching clients. She reported, “My business is exploding.”
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Fully ready to grow her business
The website helped Laura establish a professional online presence, which allowed her to finally step into her new role as a business owner.
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Solid business operations
The process of designing her online presence and how people experience her brand helped Laura create solid systems to ensure her business runs smoothly.
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Steady stream of clients
6 months on since her the launch, Laura continues to get new clients from her website.
Project Goals
Laura serves ambitious, high-performing professionals who are serious about achieving their long-term career goals.
She needed a website that:
Captured her professionalism and spoke to her expertise and the gravity of her work
Connected with her target client base and created a smooth client experience even before the initial discovery call
Positioned her as a highly qualified coach with 25+ years of experience in law, serving at the highest levels of government and business
The “Before”
When we first connected, Laura had just started her coaching business following an illustrious law career.
Her 25+ years of experience made her the perfect coach for ambitious professionals, and her friends and colleagues were eager to refer to ideal clients. However, without an online presence to point them to, these leads were falling through the cracks and her business was struggling to grow as a result.
Laura knew a website was the next natural step in giving her practice that “official” status, so she could fully show up as the successful small business owner she already was behind the scenes.
“I had started an executive coaching practice but had no idea how to create a website. I knew I needed not only an online presence but a great website that reflected my approach, my professional demeanor and my target client base.
No one seemed to specialize in coaching websites in a meaningful and deep way. When I found you, I felt like I found someone who really understood what I needed, and could work with me quickly and at a fair price.”
— Laura Terrell
Colors & Fonts
I created a classic blue-based color scheme to create a high-end, professional look that is consistent with Laura’s brand.
The color blue is associated with trust and confidence, both central to Laura’s work. Here clients need to be able to trust and have confidence in both themselves and in Laura in order to create success.
I chose this bright blue so that I could use it to draw attention to important text and calls to action.
I used Franklin Gothic for headings and Libre Baskerville for body text. These are both timeless, classic fonts and together, they establish a serious mood that matches the weight of Laura’s work.
Logo & Brand Mark
The logo is simple and elegant. I used a mixture of bold and light lines to create a balanced and approachable look.
The logo emphasizes Laura’s name, as this is a personal brand built around her wealth of experience, professional coaching skills, and empathetic personality.
I created square brand marks in 3 different colorways. These can be used instead of the full logo in cases where smaller images are required, such as social media profiles.
Copywriting
At the start of our project, I conducted a brand interview with Laura to get all the details about her business — from her audience and coaching style, to her personal background and philosophy. Using this information, I wrote all of the content for the website.
I took care to incorporate Laura’s warm yet authoritative voice and vocabulary in order to connect with her prospective clients, who mostly work in high-pressure, fast-paced environments.
Because Laura’s audience has typically been disappointed by a lot of generic and unhelpful career advice in the past, they can be skeptical about getting help. To address this, I emphasized Laura’s breadth and depth of experience and how she has been in their shoes, whether they’re in the corporate sector or government, nonprofit or for-profit, or a publicly-traded company or private. I also paid special attention to highlighting a wide range of client testimonials and success stories.
Website
I created a smooth client experience for Laura’s prospective clients using a clear website structure:
Homepage to provide an overview of Laura’s business, how she helps her clients, and how people can work with her
About page to position Laura as a highly qualified expert and start building a connection with the reader
Work with me page guiding prospective clients to book their initial consultation
Consultation page with an integrated appointment scheduler, automating the process of booking a consultation
Blog with free articles that help establish Laura as an authority while building a long-term connection with her audience
I also applied SEO best practices to ensure that Laura’s website could be easily found when and where her clients were looking for her.
Results
Laura was thrilled with her new website and started using it to grow her business right away.
Here are some project highlights.
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5 new clients within 3 weeks
Within 3 weeks of launching her new website, Laura signed 5 new coaching clients. She reported, “My business is exploding.”
-
Solid business operations
The process of designing her online presence and how people experience her brand helped Laura create solid systems to ensure her business runs smoothly.
-
Fully ready to grow her business
Establishing a professional online presence allowed her to finally step into her new role as a business owner.
-
Steady stream of clients
6 months on since her the launch, Laura continues to get new clients from her website.
“Danbee LISTENS, really digests and considers what you’re saying, and then applies that to what she’s creating.”
“Everything about working with Danbee was so amazing. Not only is she incredibly skilled at building websites, but she is also a great communicator, highly intuitive, very thoughtful and excellent at giving feedback in a constructive and positive way.
Danbee made me feel as if I was her most important client every time we interacted. She LISTENS to her clients, really digests and considers what you’re saying, and then applies that to what she’s creating.
The end product is terrific; I’m thrilled with it. But I’m also happy with the process we went through together. It taught me a lot about business operations issues to think about in my coaching practice, and gave me incredible insights as to how to better be present and open with my own clients.”
— Laura Terrell
Make your coaching practice “official” with a professional online presence
You need a website for when someone says, “Can you send me a link to your website? I want share it with a few people I know who would really like to work with you.”
I’d love to make that website for you. Visit my Web Design Services page to see how we can make that happen.