The Whole n’ Happy

Mindfulness for kids

Kelsey Paul is an American mindfulness coach based in the Netherlands.

She empowers kids and teens with mindfulness and social-emotional skills so they can be their best selves and thrive.

She also teaches adults how to teach kids these kinds of skills, so they actually want to put them to use.

thewholenhappy.com/mentorship

Project Highlights

  • New clients

    Kelsey booked 3 new long-term mentorship clients within 5 weeks of her SEO makeover. That’s a return on investment worth talking about!

  • More website traffic

    Within 4 months of her project, the number of unique visitors coming to her website each month grew by more than 10X (996% increase).

  • High profile projects

    The month after we wrapped up the project, Kelsey was approached by a children’s museum, asking her to curate a mindfulness exhibition.

Project Goals

Kelsey and I first started working together when I ran an audit on her website, which she had built herself.

After the audit, Kelsey decided that she needed more in-depth help improving her website. She wanted her website to:

  • Be more easily found via Google and other search engines

  • Present new sales pages strategically designed to help the right clients decide to work with her

  • Provide a top-notch user experience so that potential clients could buy from her more easily

SEO

I focused on 4 main areas of improvement to help potential clients find Kelsey’s website more easily:

  1. Finding Goldilocks keywords to include in Kelsey’s website copy and blog articles (words and phrases that are sufficiently popular, but not SO popular that they attract too much competition)

  2. Crafting helpful page titles and descriptions written for humans (not machines!) to make the right people want to click on Kelsey’s website pages when they show up in search results or social media feeds

  3. Ensuring fast loading speeds on both desktop and mobile so visitors don’t need to sit around waiting for pages to load (let’s be real: they’re not going to wait)

  4. Adding image titles and alt tags to help machines “understand” that Kelsey’s photos show children learning to practice mindfulness and express their feelings in healthy ways

Sales Page

Here’s Kelsey’s sales page for her mindfulness coaching program. We focused on arranging and fine tuning copy, making the page easy to scroll through and read for busy parents.

Results

In the 6 months following our project, Kelsey started seeing some phenomenal results. Here are some highlights:

  • New clients

    Kelsey booked 3 new long-term mentorship clients within 5 weeks of her SEO makeover. That’s a return on investment worth talking about!

  • More website traffic

    Within 4 months of her project, the number of unique visitors coming to her website each month grew by more than 10X (996% increase).

  • Dream projects

    The month after we wrapped up the project, Kelsey was approached by a children’s museum, asking her to curate a mindfulness exhibition.

Client Testimonial

“I love how easy it is to work with you!

I can completely hand over everything and trust you know exactly what to do.

It’s been so helpful learning how my website can impact my sales.”

— Kelsey Paul

Help your clients buy from you with a website that’s easy to find and use

You have a gift that can change your clients’ lives. I’d love to build you a website that clearly reflects your expertise, story, and values.

Check out my Web Design Services page to see how we can make it happen.