Easy Guide to Website Copywriting
This is the perfect beginner’s guide if you’re looking for practical (and sometimes unconventional) advice about niching, messaging, and how to write un-boring website copy that persuades and sells.
This is the perfect beginner’s guide if you’re looking for practical (and sometimes unconventional) advice about niching, messaging, and how to write un-boring website copy that persuades and sells.
This is the perfect beginner’s guide if you’re looking for practical (and sometimes unconventional) advice about niching, messaging, and how to write un-boring website copy that persuades and sells.
About this course
My #1 advice for designers and other service providers: Learn to write your own website copy
Picture this:
Doubling your prices confidently because your clients understand exactly what you’re offering and why you’re amazing
Closing a sale over a 5-minute call because the client’s already seen your website and knows they want to work with you
Adding a new premium package to your website in under an hour because you know exactly what words to use
All of this is totally possible. I know because these are real-life results I’ve gotten since I learned to write my own copy.
Why website copywriting
Copywriting is a non-negotiable skill for successful business owners
When you invest in becoming your own copywriter…
You stop wondering whether you’ve chosen the right niche
You never worry about your copy being too long (or too short)
Your clients ask, “How did you know what I was thinking?”
Your clients see you as a trusted expert and advisor
Your website serves as the central destination for potential clients interested in working with you, making your website copy one of the most critical elements of your sales and marketing strategy.
If you know that your website copy needs a little (a lot?) more of your love and attention, join me in the Easy Guide to Website Copywriting.
What we’ll cover
In this course, you’ll learn how to…
Niche down without losing clients (or boxing yourself into a super-specific industry) so more people can find you
Ditch avatar/persona exercises for good and actually start working with real clients
Choose words that build trust with your clients so they’re sold even before they talk to you
Show you know what you’re talking about without being an arrogant asshole and become a trusted expert and advisor
Let your personality shine through so you stand out from your peers and competitors
Figure out what and how much to write on each page so you can work efficiently and stop wasting time
Write attention-grabbing hero sections (and get rid of “Andy is a web designer based in NYC”) so you can get more leads
Lead your prospect from “You’ve got my attention” to “Here’s my money” and finally earn a living doing what you love
What you get
Here is what’s included
Step-by-step process for writing website copy
Website structure guides to help you write your home page, about page, and sales pages
Bonus: Market research questions to help you write better copy
Who this is for
This course is for you if…
You sell services (e.g. you’re a designer, developer, coach, photographer, virtual assistant) and:
You want to write your own copy instead of hiring a copywriter
You’re ready to get all the website copywriting done and out of the way so you can focus on working with paying clients
On the other hand, you might want to skip this if:
You mostly sell products (physical or digital)
You don’t have the time to invest in learning to write your own copy
About Danbee
Who am I to teach you about writing website copy?
Hi, I’m Danbee. I help web designers build profitable and inclusive businesses without overworking. I started my business in 2019 as a web designer. Helping my clients build thriving online coaching businesses, I grew my business to 6 figures in under 3 years.
Before that, I worked for startups and conglomerates in tech, construction, and engineering. Even though I was trained as an engineer, project manager, and consultant, every job I held over my 10-year corporate career involved writing to sell.
As I built my business, one of the most common questions I got from both designers and non-designers was, “How can I write better copy?” I’d never thought of myself as a copywriter until then, but I realized that precisely because I was self-taught, I had so much valuable hands-on knowledge and practical advice to share with others.
And so the Easy Guide to Website Copywriting was born!
But don’t just take it from me — Ran Segall, founder of Flux Academy, gave me a shoutout for my website copy on his popular YouTube channel. He called my website the “perfect design portfolio” in this unsolicited spotlight in front of his audience of (then) 325,000 subscribers.
What they said
Testimonials
Find Your Answers Here
Frequently Asked Questions
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This is actually the perfect time for you to invest in nailing your niche and messaging. You want to be able to clearly articulate who your clients are and how you help them.
I personally know plenty of business owners (myself included!) who ended up doing a whole load of busywork without actually getting clients or making money because they skipped this step.
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Absolutely. Good copy helps your audience see you understand them and you’re the one who will make their lives better. What I teach can be applied in any language.
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The Brand Interview Workshop is all about how to interview your clients so you can get all the information you need to write high-converting copy for them. The focus is on the interview: why do it, what’s involved, how to schedule and run it, and what to do when things go sideways. This is for web designers who want to offer website copywriting as a service.
The Easy Guide to Website Copywriting (the one you’re looking at right now!) covers fundamentals like how to choose a niche, how to nail your messaging, and what to include on each of your website pages. This is for you if you sell services and are relatively new to business or making a pivot in your audience or offer.
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As long as you like. When you sign up, you get lifetime access to the course, so you can work through the content at your own pace.
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This course was originally delivered as a live webinar.
It’s now available for immediate access and includes a 50-minute training plus a 30-minute Q&A session at the end.
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This course comes with manually confirmed closed captions and transcripts.
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Inside the course area, you’ll find your invitation to join Cafe Danbee, my private community for customers and friends. This is the best place to get all of your questions answered.
There are also informative and entertaining discussions about online business, inclusion, travel, and cute puppies!
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If you don’t feel like you’ve learned anything new from this mini course, let me know within 14 days and I’ll refund you in full.
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Use the chat box at the bottom right corner of this page to send me a message! I’ll get back to you as soon as I can.
Let’s do this
Rewrite your website and start selling with confidence.
Looking for payment plans?
I offer a flexible payment option that allows you to spread out your payments with no additional costs.
