Case Study Recipe
To turn your website visitors into paying clients, you need persuasive case studies that showcase your expertise. Follow this step-by-step recipe and start building your client-winning portfolio.
To turn your website visitors into paying clients, you need persuasive case studies that showcase your expertise. Follow this step-by-step recipe and start building your client-winning portfolio.
To turn your website visitors into paying clients, you need persuasive case studies that showcase your expertise. Follow this step-by-step recipe and start building your client-winning portfolio.
About this course
Ditch your social media strategy and focus on case studies instead
If you don’t have enough clients even though you’re devoting hours (and hours) every week to your social media strategy, it’s time to shift your energy to crafting better case studies. Because a portfolio of 3-4 solid case studies will work 24/7 to attract good-fit clients who are ready to work with you.
The Case Study Recipe gives you the complete process for creating compelling case studies (the easy way) so you can demonstrate your expertise and skills to potential clients while highlighting the information that they’re looking for on your website.
“I felt an instant shift in my ability to improve my business. Now, my case studies showcase the full extent of the work included in a project. I’ve also used what I learned in the Case Study Recipe to organize all my client projects.
It’s only been a few months, but I’ve already received messages and comments from potential clients who have seen the new case studies 🙌
If you feel your portfolio isn’t up to scratch and isn’t helping your business, I highly recommend grabbing the Case Study Recipe.”
— Rachel Mess
Web Designer, Scotland
What you’ll learn
What will we cover?
1. Ingredients: How much of which elements to include
Learn the essential components that make up a powerful case study, and hit the right balance between simplicity and detail.
2. Directions: How to combine your ingredients
The best case studies tell a story. I’ll give you clear step-by-step instructions for telling your story in an authentic way that highlights your skills and expertise without coming across as over-the-top.
3. Equipment: Tools to speed up the writing process
Most designers don’t write enough content for their portfolios, which means they don’t provide enough information for their potential clients. You are not going to make that mistake because I’m going to show you exactly what potential clients want to see, and provide fill-in-the-blanks templates with lots of examples.
4. Presentation: How to share your completed case study
Your work is not done once you complete your case study. Learn how to get your case studies in front of the right people to maximize your chances of attracting good-fit clients (even if you have a tiny audience).
“It was clear and quick to work through. The overall format is good for both when you want to follow through step by step, or go back and check something when you need to recall a specific detail.
I attended several of the workshops you hosted inside Flux Academy (all really interesting by the way). You are the one who made me discover the concept of web audits, which became my easiest-to-market service. I happened to see an offer for the Case Study Recipe right when I needed to remake my portfolio so it was a no-brainer.”
— Aly Diallo
Web and Graphic Designer, France
“I loved how you broke down each step and gave examples.
In my head, a case study seemed like something way more complicated, showcasing statistics and conversions, etc. But you actually made it seem so much more manageable and less scary.
I realized I already have created good case studies, but they mostly consist of images. So I’m now working on collecting the information to add to them and showcase the work behind those images! The examples made it so much easier for me to think of what to add to my case studies.”
I also loved the serving suggestions -- I actually can’t wait to start sharing!”
— Sara Obando
Brand and Web Designer, United States
What you get
Here’s what’s included
Complete 3-part web design case study process
Everything you need to create case studies that build your credibility and attract good-fit clients who are specifically looking for web designers with your skills, expertise, and track record.
Fill-in-the-blank templates and word banks
I don’t want you getting slowed down by the writing process (which can be difficult and time-consuming even for experienced writers). So I’ve included tools to make this part of the process as pain-free and friction-free as possible.
Examples from a real case study
Get a behind-the-scenes look at one of my own case studies and how I put it together. You’ll find that these examples make it so much easier for you to internalize the course material and implement what you learn in your own business.
Closed captions, transcripts, and slides
Every video comes with manually confirmed closed captions and transcripts. All slides are included as PDF files to save you tons of note taking.
Lifetime access and future updates
Take your time and work through the course at your own pace — you get lifetime access to the course. Once you are in, you also get all future course updates for free.
“I enjoyed the bite sized content that still gave a lot of value and information that I needed to get started.
It was simple and straight to the point so I never felt overwhelmed throughout the process.”
— Zoe Betts
Web Designer, United States
“As usual, the level of detail that you provide is just great! You manage to make things feel so easy.
Now I'm feeling really proud looking at the case study I just finished and I'm determined to make this a non-negotiable part of my usual process :)
— Veronika Wenigova
Web Designer, Spain
“Love how everything is so simplified and actionable! Absolutely zero fluff!
I was overwhelmed about where to start creating my design portfolio, gathering content from my projects etc. This course gave me a fantastic structure to work through and I finally feel like I can tackle my portfolio. Thanks, Danbee!”
— Honor Bowden
Artist and Designer, Australia
About Danbee
Who am I to teach you about case studies and portfolios?
Hi! If we haven’t met yet — I’m Danbee. I help web designers build profitable and inclusive businesses without overworking. I started my business in 2019 as a web designer. Helping my clients build thriving online coaching businesses, I grew my business to 6 figures in under 3 years.
I created the Case Study Recipe because I saw so many earlier-stage web designers wasting precious time and energy on Instagram reels, blog posts, lead magnets, etc. then getting disappointed when those didn’t bring in new clients.
Because I also made the same mistakes when I first started out as a web designer, I know those methods are not the most effective for getting new clients at that specific stage of business.
A better strategy? Creating a portfolio of case studies. A case study guides potential clients through a simple and easy-to-understand story about a problem you’ve solved through web design. It shows them that if they have a similar problem, it’s likely that you can help them, too.
Case studies live as evergreen content on your website and make it easier for other people to share your work.
When potential clients reach out to me to learn more about hiring me as a web designer, most of them already know that they want to choose me. How? They’ve seen my case studies. They know I’ve helped other businesses like theirs, and they come to me because they wanted similar results.
My case studies make me money, and I’ve bottled everything I’ve learned over the years about creating compelling case studies into the Case Study Recipe.
But don’t just take it from me.
See why Ran Segall, founder of Flux Academy, called my website the “perfect design portfolio” in this unsolicited spotlight in front of his audience of (then) 325,000 subscribers.
(I still can’t believe this happened!)
Find Your Answers Here
Frequently Asked Questions
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The Case Study Recipe covers how to present web design projects. I focus on things like what the client was looking for in a new website, why a designer chose specific colors/fonts/photos, the rationale behind the logo design, the results the client got after the website launch, etc.
While I can see how this could translate to other kinds of done-for-you projects that require customization and client input, I generally recommend this course for web designers only.
If you’re not sure, use the chat box at the bottom right hand corner of the screen and tell me about your situation! I’d be happy to help you decide whether this course is for you.
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As long as you like. When you sign up, you get lifetime access to the course, so you can work through the content at your own pace.
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This course comes with manually confirmed closed captions and transcripts.
The presentation slides follow accessibility best practices, including reading order, alt text, and high contrast colors. The slide deck is available as a downloadable PDF file and in HTML view.
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Inside the course area, you’ll find your invitation to join Cafe Danbee, my private community for customers and friends. This is the best place to get all of your questions answered.
There are also informative and entertaining discussions about online business, inclusion, travel, and cute puppies!
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If you don’t feel like you’ve learned anything new from the course, let me know within 14 days of your purchase and I’ll refund you in full.
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Use the chat box at the bottom right corner of this page to send me a message! I’ll get back to you as soon as I can.
“I enjoyed the bite sized content that still gave a lot of value and information that I needed to get started. It was simple and straight to the point so I never felt overwhelmed throughout the process.
I’m really looking forward to creating some case studies with my 25 years of web design clients. I’ve only done one case study in all those years because I didn't have a template.”
— Glennette Goodbread
Web Designer, United States
Let’s do this
Revamp your portfolio with a new case study in as little as 3 days.
Join me inside the Case Study Recipe, level up your portfolio, and start attracting clients who are ready to work with you.
Looking for payment plans?
I offer a flexible payment option that allows you to spread out your payments with no additional costs.
